The art of Procrastivity

People talk about how bad procrastination is, but I think that there is a way to procrastinate productively. I dub this effort PROCRASTIVITY and it helps me to do #ALLTHETHINGS!

Yes, that is a made up word…mind you if we look at the way language evolves it might be a real word soon enough. I digress, but really it’s just the synergy of how my avoidance of particular tasks can actually match up with my goals and deliver more outcomes in less time than you might expect.

To be honest I have a lot of things on the go at any one time. Collaborative projects, writing commitments, grad school, work for clients, hobbies, etc. etc. I do a lot of things in my quest to be a polymath and when I procrastinate I have discovered that I often avoid one work effort by doing another.

What? I decide that I don’t want to do my expenses and say…uhm…spend the time instead of doing my expenses writing a blog or doing research for a client. I’m not unproductive, just producing differently. You might be familiar with the feeling of being struck by a powerful need to clean out your closet when you should be doing your homework, or maybe the urgent need to squeeze in that week of meal prep before you can contemplate going to the gym. If you use your desire to avoid a task as fuel to complete another you can be abundantly productive.

While I have to admit that sometimes I do avoid tasks with the help of my couch and Netflix (I’m human people!) when I am avoiding one thing I am primarily working on something else that adds value to one of my goals.

So often we hear about the downfalls of procrastination. We hear stories of how people struggle to accomplish their basic life tasks and rarely hear positive stories. I’m here to tell you about how the act of deferring one task in favour of another can actually help people to deliver more than they thought possible.

Strategic diversity

In order to master procrastivity you need to make some choices about how you want to grow as a person. From making space to develop a creative skill, growing your career, or investing in a dream, your alternate projects need to deliver value to your life plan or personal goals. By doing this you will be assembling items that regardless of what you pick will be doing something good for you.

Think of it like a menu from your favourite restaurant, no matter what you select, it is sure to be tasty and fill your belly. BUT…… you also cannot and should not live exclusively on junk food anymore than you should limit your goals.

Implementing procrastivity

Make the initial list of everything you want to do and prioritise it. Include all the things that you want to do personally, with your loved ones, and professionally. Do not skip concepts like relaxation, fitness, and time with your family as they need to fit in just as much as getting that new certification or promotion might.

Note: The items on your list do not need to add instant value, but MUST add long term value to YOU (nobody else needs to get anything from your goals). Make sure that you are thinking thoughtfully about the things you are adding to your to-do list and how they might contribute to your overall quality of life and personal goals.

An example of this strategic diversity might be goals like learning a language, educating yourself about your professional field, training for your first marathon, doing your day job, and spending time with your family. While this might seem like a big roster of items you can easily slot them all in if you are aware about what items you can be flexible with and what items you need to stick to a schedule with.

Something like education in your professional field could have complete flexibility because you are reading/listening to content about the topic or maybe taking part in a MOOC. These items can be done in the time you wait in a queue for coffee or when you have a few moments free waiting for transit. Comparatively, things like our day jobs can’t be quite as flexible so you have to slot the other items around them.

Most items sit in the middle zone. Training for a marathon for example might require a certain commitment of hours on the road so you need to find a block of time a few days a week before or after work, while family/partner time might be very flexible about the when and not about the how much so you block most of your weeknights to dedicate to your goals and spend your weekend adventuring with your loved ones.

You also have to accept that the priority must correlate to how much time you can invest in each item right now. Maybe that means that something is not going to get as much attention in the short term because of current demands, but that doesn’t mean that it can’t continue to progress as time allows and may become more focused when something else reduces in volume or effort.

Opportunity for connections

So often when we are in the middle of something specific we develop tunnel vision. We forget about other perspectives or options. It’s not our fault, it just happens.

Procrastivity allows us to see new links between seemingly disparate topics through reflection and new knowledge creation. Personal reflection is often powered by walking away from a task and provides us with chances to let our subconscious brain problem solve as it places the new knowledge into slots in our brains. More often than not something that I have been working on for one thing can serve to inform another when I least expect it.

Learn new things

I know this is a bit overly simplified, but doing more than one thing intentionally helps you to learn and grow as a person. We can never know how a passion to learn to play the guitar might result in finding your dream job because of a connection you make or a place you go. Creating a plan to extend your comfort zone will be sure to drive you forward in more ways than the single skill you are acquiring or developing in that moment.

So, now that you have realised that procrastivity is the way forward what are you going to do about it?

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#Procrastivity for the WIN!

There are also some great to-do lists that can help you to master procrastivity. I really like this one from That’s what she said.

The Completed Product

What defines a completed product for any business?

Images?

Text?

Dimensions?

Features?

Cross References?

Too often we make every attribute optional to save time.  We turn off the completeness checkers and let the data become what it will.

We want to save $5 in labour or 5 minutes in build time but are we saving now only to lose later?

Are we really doing the right thing for the final customer?  Are we even thinking about the end user and how they will look at the product?

It doesn’t matter if the final customer is someone reading about a product on a website or a person in the shipping department looking for dimensions, in the end you need to ask if you are giving them what they need.

Too often we have great intentions about the content that we are going to put out to market and we fail on everything when we begin the product build.

Building content is hard work.  Every field made mandatory is another few seconds of data entry that has to be completed before it is allowed to move forward.

There is always pressure to get the product ready for market and the demand to get it out as fast as possible is very real.

The ramifications are hard to quantify.  Maybe there are lost sales, wasted labour or splintered data because it was too much work to build it the right way.

In the end you sold one less widget because there were no alternate images or maybe you spend $8 in labour for every time a shipper has to measure the box before sending it out to the field.  You are spending for the life of that product because you wanted to save a bit of time in building it.  The loss can’t be truly quantified, but it can be justified.

When you put in a new system this is your one and only chance to really ensure the quality of your data.  As good as it sounds that the team will revisit the content once it is approved, experience has taught me that you will never revisit 98% of those items again.

As a retailer, manufacturer or business of any type you are only as good as the quality of the product with the most minimal version of its attributes completed.

Use your compliance and quality standards to build best in class content on day one and you will discover that after a few months the complaints about how hard it is will stop.  Your data stewards will build the content following what is right instead of what is easy and your customers will prove that the extra investment up front was more than worth it.