Cold calls don’t need to be clammy

Please stop spamming my Linkedin profile.

I understand, its the end of the year and as a sales person you have quotas that you have to meet.  I’m not judging you for using your premium account to search out people like me that may need your good or service, but don’t let yourself think I’m not judging your approach.

“Dear Sir,”

Your first failing: I am plainly a female and would have preferred that since my first AND last name are already on my profile you would be best to address me as Erin, Ms. Burrell or even the slightly more annoying Mrs. Burrell. It would have only taken a moment to edit that form letter to incorporate my name. A clever person may even find a method to automate the Linkedin message to include a pull of the name I have displayed.

“It appears that my (fill in the blank good or service) may be of use to you or your company”

Can you get more generic? It appears to me that you did not take the time to READ my profile or do any research about where I work or what I do. Had you taken the time to read my info you may have realized that 1) your service might not actually be relevant to me,  2) I am actually responsible for providing the very service you are selling, or 3) This girl needs what you have to sell… tell me more!

I’m not saying that I dislike cold calls. They are sometimes a cost of doing business. You as a sales person need to create relationships, but ask yourself: Would you approach a potential future spouse this way?

Google just told me there is a guy that has the following tags associated with him: #job #car #doesntliveinparentsbasement.  He’s perfect!

Dear Sir,

I think that you and I would be a great fit since I want to marry someone who does not live in their parents basement.

Please reach out to me soon to discuss our upcoming marriage.

Best,

Random Girl

416.XXX.XXXX

randomgirl@youhaventmetyet.com

What?  You think that is a bad idea?

Some of my best professional relationships have been started with a well-researched cold call, but I can’t tell you how much more likely you are going to be to get a reply if you at least know why you are reaching out to me. Figure out how your goods/service would best fit my organization/role and use my name and that of my organization in your message.

If you spend the time to do at least that, I will read the rest of your message and likely even send you a reply. If you cannot take the time, I am afraid that neither can I.

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