Archive for February, 2012
I have been in eCommerce for well… a long time. We work hard getting a customer to that first purchase transaction and it is definitely not easy to push them all the way through their first purchase, let alone a follow up purchase. Great looking sites and navigation can only go so far, but amazing […]
Filed under: Customer Service, eCommerce, Roller Derby | Leave a Comment
Tags: customer service, eCommerce, Roller Derby, rollergirl.ca, skates
The Completed Product
What defines a completed product for any business? Images? Text? Dimensions? Features? Cross References? Too often we make every attribute optional to save time. We turn off the completeness checkers and let the data become what it will. We want to save $5 in labour or 5 minutes in build time but are we saving […]
Filed under: eCommerce, Master Data Management, Product Content, Workflow | Leave a Comment
Tags: eCommerce, enterprise content management, master data management, Product Content
I love content. I am the first person to credit a site that finds that perfect balance of words and images for their brand. That being said, I think too many of the little guys are afraid of really shouting out what makes them special and instead sound like a dirty little brother of the […]
Filed under: Copy Writing, Digital Media, Marketing, Master Data Management, Product Content, Strategy | Leave a Comment
Tags: content strategy, copywriting, marketing, master data management, swearing
